IFC NO BRAINER

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I had the chance to once again work along with my good friends from STATE.
They invited me to create a unique world for the segment NO BRAINER from IFC channel. I got to create all the characters style, look environment, animation pace, all the fun stuff.

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My role: Creative and Art Direction, Design and Animation.

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Logo Options:
Final Logo:
Not approved direction:
Approved direction:
Character creation:
Characters behavior and animation pace:
Before we get the job, I created this motion test to help us to sell the idea.
Bellow, you can see the first spot of the campaign. You can check all the others here.

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